![]() ![]() ![]() I don’t know if you’ve noticed, but this warning of the reading scope encourages other tasteless habits that steer us further away from reading and into the realms of The Reading Experience: scrolling down to see how long the article is, scanning the article quickly to see if we can find a decent quote, share-worthy for Twitter, allowing us to ratify the experience publicly. In short, The Reading Experience is neatly wrapped in a congenial presentation, careful not to be too meaningful or memorable. The reader must know how much time this piece will take up from her hectic day so she can frame it in her content consumption context: 5 minutes on the train to work, 3 minutes while waiting for coffee, 7 minutes between one work task to the other. It has to be written in a casual tone, with the occasional badass, provocative yet not really offensive cuss-word. It has to be beautiful, visually unique yet friendly and accessible. ![]() In a sphere where everything is AN EXPERIENCE, reading also has to become that. And to me, it signifies everything that has gone wrong with modern reading habits on digital platforms. Medium articles come with another little bonus: the small note above each article indicating how many minutes it will take to read. It’s got everything an updated, web-savvy content consumer wants: diverse content by industry leaders a wonderfully comfortable reading format and even the associative-yet-unintuitive tagging system is something one eventually gets used to. ![]()
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